Aligning Brand, Marketing and Fundraising: How Working Together Creates Powerful Results
11:30 AM - 12:30 PM EST
Speaker(s): Becca Altimier, Chief Client Engagement Officer, Ologie, Jim Harris, Vice President for University Relations and the President of the University of Maryland College Park Foundation, University of Maryland, Deirdre Kwiatek, Associate Vice President for Communications and Donor Relations and Campaign Director, Lehigh University, Jessica McKesey, Chief Marketing Officer, University of Maryland, Janet Norwood, Assistant Vice President, Marketing and Strategic Communications, Lehigh University
Competencies: Strategic ThinkingIndustry/Sector Expertise
Elective Session
Two different institutions. One transformative approach: fundraisers and marketers working together to achieve powerful fundraising goals. In this session, hear how Lehigh University pulled together a cross-team collaboration to fuel a re-envisioned renovation of the student center to become a hub of the campus community. At the University of Maryland, the Chief Marketing Officer and Chief Advancement Officer aligned the university’s bold institutional brand with a transformative fundraising effort to reinforce the institution’s brand as a top-tier university. Learn the specific strategies they used for collaboration and execution on their ambitious aspirations.