One university, one brand, one vision, one voice -- we hear this expectation from university leadership more frequently every day. Given the current competitive environment for students, philanthropic support, and talent, colleges and universities cannot afford to operate in siloed structures of the past. We live in a new world of educational options and competing philanthropic causes. As a result, our institutions should be working from a unified approach and speaking with one voice. But most universities are not practicing this marketing strategy.



During this session, the benefits of intentional institutional unity will be debated and discussed by a panel of experts from higher education marketing, communications, and advancement and facilitated by an external agency leader. The panel will share opinions, examples, and insider perspectives from their institutions to help participants understand and address this key issue.



Learning Objective 1:
Understand how leaders across the university work together to engage and advocate for an aligned brand voice and experience from their vantage point. Hear examples from schools on the path to understanding and addressing this key issue.



Learning Objective 2:
Break down silos that exist among key stakeholders and communication groups to help higher ed compete in this new world of educational options and competing philanthropic causes.