Almost all universities face staffing and talent challenges in today’s post-pandemic climate, but smaller institutions in rural areas or smaller towns and cities are at an even greater disadvantage when it comes to recruiting and retaining the talent needed to drive successful, institutional fundraising programs.



During this panel, advancement leaders from Union College in Kentucky, Bennett College in North Carolina, and Northern Kentucky University will discuss the challenges and opportunities faced by institutions outside of major city centers, and the creative solutions to staffing that have allowed them to build and maintain fundraising momentum amidst the talent crisis. We will elaborate on key tactics for amplifying the success of small teams using technology and senior leadership involvement, as well as tools for accelerating the cultivation and solicitation process when working with a smaller advancement team.



Learning Objective 1:
Better understand the challenges faced by institutions outside of major metro areas to attract and retain talent.



Learning Objective 2:
Learn key tactics for amplifying success of small and changing teams, with technology and by senior leadership intervention.