Artificial Intelligence (AI) is transforming how we work, live, and learn. In this session, we will explore how for-profit industries have embraced AI and how advancement teams can learn from their experience. We will elaborate on the ways AI will fundamentally alter fundraising by enhancing efficiency, streamlining donor engagement, lowering costs, and giving institutional leadership real-time insights for better decision-making. Using case studies from institutions at the forefront of leveraging AI in their philanthropy efforts, we will highlight best practices and use real-world examples to demonstrate how AI is beginning to help universities identify and prioritize prospects, increase gift revenue, and ultimately build better donor and alumni relationships. And, we will discuss the challenges and ethical considerations that come with integrating AI into advancement for higher education.

(Thanks to ChatGPT, the AI-driven natural language processing tool, which helped write this session description.)



Learning Objective 1:
Increase understanding of how AI will support the efforts and effectiveness of your advancement operations and learn how to begin leveraging AI for prospect discovery and one-to-one donor engagement.



Learning Objective 2:
Increase awareness of the ethical and data implications of embracing AI for fundraising in higher education.