Finding Your Voice
11:00 AM - 12:00 PM CT
Speaker(s): Tony Dobies, Assistant Vice President of Digital Marketing and Brand Management a, Boston University
One of the most important ways that you can better differentiate yourself from the other 4,000 colleges and universities in the country is a strong, unique brand voice. We’ll discuss how to create a brand personality that your audiences can recognize immediately and that stands out from the rest. This interactive session will help you identify your school's voice and show how to bring that voice alive in your work.