You may be asked to assist with or lead media relations efforts for your institution—be prepared to own earned media! This session will prepare you to talk about the importance of earned media, provide necessary context on today’s media landscape, and present you with the tools to prepare yourself, faculty, or administrators for media opportunities. Teresa will share how to assess an inbound media opportunity or pitch a proactive story, outline the information to include in a briefing document, and discuss how to provide resources to those who will be interviewed (including you!) so that the experience is positive, and tips for increasing speakers’ chances of being included in a reporter’s piece. Finally, the session will cover how to report earned media successes.