As marketing and communications professionals, we're often asked how we measure our contributions and calculate our return on investment. Before any math can be applied, you need to know what kind of data to collect and the level of measurement you want to report. In this session, you'll be guided through CASE's new framework for brand and reputation, which encompasses the breadth of all marcomm functions and can be applied to organizations at any state of maturity. You won't need a calculator, but you will start thinking about measuring insights and building brand equity in your day-to-day work.