Understanding the Alumni Experience Through Smarter Segmentation
1:15 PM - 2:15 PM CT
Speaker(s): Josh Harraman, Director, Constituent Experiences, The Ohio State University, Sarah Schutt, Chief Alumni Officer, Wisconsin Foundation and Alumni Association and Executive Director of the Wisconsin Alumni Association, University of Wisconsin-Madison
Elective Session
Move beyond one-size-fits-all engagement and discover how segmentation can help you better understand the alumni experience. In this interactive session, participants will explore core segmentation concepts and best practices, including how to use both demographic and behavioral information to identify meaningful audience groups. Together, we’ll learn how segmentation can deepen your understanding of the alumni experience and strengthen the way you engage your audience. Participants will explore practical, data-driven approaches for identifying alumni groups, aligning outreach with audience needs, and creating engagement experiences that feel more relevant and intentional.