All of our institutions are either preparing for, in the midst of, or transitioning out of a campaign. There is no absolute truth about whether to integrate your annual fund and alumni engagement goals into the campaign, but there are some important considerations to address before you make your decision. And you may even discover mid-way that you want to go in a different direction. This discussion will explore some of the pros, cons, and factors to consider in deciding how, when or if to use your campaign to promote annual giving and alumni engagement.