Digital alumni engagement is more than just posting online—it’s about building real connections in virtual spaces. In this session, we’ll break down the difference between digital marketing and digital engagement, helping you understand how to move from simply sharing content to truly involving your alumni. You’ll learn approachable strategies, ways to measure what’s working, and see examples from other CASE institutions that are using digital tools to strengthen alumni relationships. Whether you're managing social media or planning virtual events, you’ll leave with ideas you can apply right away.