Discover how artificial intelligence is transforming alumni engagement and how to implement marketing segmentation to meet your audience’s needs. This interactive session will provide a foundational understanding of AI concepts, explore best practices in data-driven engagement, and showcase real-world applications that drive personalized outreach. Participants will engage in a hands-on exercise to explore AI tools and collaboratively design segmentation strategies tailored to their institution’s goals. Whether you're just starting or looking to refine your approach, this session will equip you with practical insights and actionable frameworks. Come ready to learn, experiment, and leave with a roadmap for integrating AI into your engagement strategy.