Leveraging Affinity Data for Enhanced Alumni Engagement
10:00 AM - 11:00 AM CT
Speaker(s): Joycelyn Blizzard, Director of Multicultural Alumni Engagement, Bowdoin College, Shalonda Martin, Executive Director, Advancement Services, Pomona College
Elective Session
Curious how values-driven strategies can enhance your engagement efforts but unsure where to start? Join us to explore how understanding identity-based data can strengthen alumni engagement. You'll learn how to use insights to design meaningful experiences, recognize and respond to the unique needs of different alumni groups, and ensure every interaction promotes connection and community.