From Insight to Action: Redefining Research in Advancement
2:00 PM - 3:00 PM CT
Speaker(s): James Cheng, Executive Director for Business Intelligence & Prospect Strategies Development & Alumni Relations (DAR), Boston University, Jami Hougen Johnson, Executive Director of Prospect Development and Decision Support, University of Chicago
Elective Session
Prospect Research is evolving—fast. As institutions navigate new expectations around privacy, reputation, and real-time intelligence, research professionals are being called to do more than inform, they’re shaping strategy. This session explores how teams can maximize insight while minimizing risk, and how the role of research is shifting in an era of AI, transparency, and heightened donor expectations.