Activating the Pipeline: Turning Identified Prospects into Meaningful Fundraising Activity
10:00 AM - 11:00 AM CT
Speaker(s): James Cheng, Executive Director for Business Intelligence & Prospect Strategies Development & Alumni Relations (DAR), Boston University, Katie Harrell, Senior Director of Strategic Planning and Organizational Development, University of Illinois at Urbana-Champaign
Elective Session
Effective portfolio management is the linchpin between prospect identification and philanthropic outcomes. This session explores strategies to increase discovery activity, support thoughtful portfolio composition with qualified prospects, ensure movement through the gift cycle, and optimize ongoing management through purposeful reviews and data-informed insights.
We’ll share real-world examples of how to:
- Structure workflows that move prospects from research into portfolios efficiently
- Increase discovery activity without relying on rigid metrics or formal accountability
- Conduct portfolio reviews that inspire action and improve portfolio health
- Use data to identify gaps, stagnation, or opportunities in existing portfolios
Whether you're refining a mature system or building new structures, this session focuses on practical ways to activate the pipeline and support meaningful fundraising activity.