Known for creative and innovative marketing campaigns, Ashley Budd is one of the most influential voices in education marketing and fundraising. In her popular creative brainstorming class, Ashley shares how she crafts timely and relevant messages, visuals, stories, and digital content through division-wide brainstorming sessions. Learn her brainstorming framework for bringing teams together and solidifying buy-in for creative projects. Ashley will share how to leverage online tools, create an audience mindset, lean on team member strengths, and make it fun!

No matter the size of your institution or the size of your advancement team, engagement events are likely an important part of your strategy to connect with alumni and donors. Therefore, it is vitally important for you to be thoughtful about the purpose of your events, the intended outcomes and how you will measure success, the data that will be collected, and the affinity that will be created as you advance relationships with your attendees. In this session, we will examine the elements of these strategic conversations, while also looking at the return on investment and the permanent integration of virtual events within our engagement strategies.

What are standard reports? What should they look like? What tools can be used to create them? And how will they help drive your fundraising program forward? How are campaign reports different from standard reports? What do you measure and why? What are the key performance indicators for benchmarking?  

Are you leading or part of an advancement services team in a complex environment? From politics, staffing and competing priorities to relationships and expectations, our worlds can be complicated. How do you get the right people on your team, partner with your internal partners and serve your external constituents all at the same time? Learn how to think about who you are as a department, who you have on your team, how to partner throughout the organization and how to model an ethos that brings advancement services into the planning and strategic space instead of the constant responding world.

Improve and increase the effectiveness of your organization through process mapping! Explore the basics of process mapping and find out how to use these tools in your own shop.

How can we help fundraisers set goals using proposal data? Learn how we can help drive the development process using proposals and goals.