Demonstrating the Value of Engagement
1:15 PM - 2:15 PM CT
Speaker(s): James Allan, Assistant Vice President for Alumni Relations and Executive Director, Johns Hopkins Alumni Association, Cindy Fredrick, Senior Associate Vice President for Engagement and Annual Giving, University of Virginia, Colin Hennessy, Vice President for Alumni and Donor Engagement, The University of Iowa Center for Advancement, Erika Jordan, Associate Senior Vice President of Alumni Relations, University of Southern California
Plenary
Join faculty leaders as they explore practical, data‑informed methods for demonstrating the value of alumni engagement within institutional advancement. Participants will learn how to articulate the impact of engagement through metrics, storytelling, and alignment with university and advancement priorities. Using real‑world examples, we will examine how to quantify experiential, volunteer, communication, and philanthropic behaviors in ways that resonate with leadership and key stakeholders.