Campaigns have become increasingly familiar in the fundraising world over the last decade, with many establishing monetary goals that quite simply boggle the mind. This session will help you understand how and why fundraising campaigns to achieve clear desired outcomes for society can play such a critical role in the advancement strategies of educational institutions. Antony, Margaret and Fiona will share their thoughts and first-hand experiences on campaigns and will invite delegates to explore the pros and cons of a campaign approach to fundraising as well as the building blocks to ensure success, many of which will draw from sessions earlier in the week.

Ethics are fundamental to human endeavours, enabling personal and professional growth. An ethical compass provides individuals with purpose and authenticity. An ethical practice also ensures professionalism in the field of fundraising and promotes philanthropy by increasing trust and public confidence. This session will help us reflect on the significance of purpose and authenticity in fundraising, and how ethics shapes the fundraising profession. We will also examine various scenarios where taking an ethical stance is necessary to uphold institutional purpose and authenticity.

In this conversational session, Amy Braier, Director of the Pears Foundation shares insights into what makes a successful partnership between funders and beneficiary institutions, exploring how the Pears Foundation has worked with Development teams to navigate joint challenges, and deliver shared impact.

A case for support is the backbone of all our fundraising communications. So how do you make a case that sings? In this interactive session, we will take a deep dive into the fundamentals of case development and explore to bring your institution’s work to life for your donor. Bring your pens—you’ll be working too!

If you count your team in fractions, this session is for you. We will discuss how to plan strategically, prioritise your activities and manage the expectations of senior leadership in developing your master plan. On the way, we will share tips and tricks to make the most of a small budget and an even smaller headcount.