As Advancement professionals, we can tell incredible stories. Stories of the transformative impact of philanthropic giving; stories of the lifelong relationships forged at university; stories of the extraordinary lives our graduates go on to live. This session will explore how we can turn those stories into compelling content, and how that content can in turn drive alumni engagement and lay critical foundations for fundraising activity and volunteer recruitment. We will also dive into what happens when it becomes harder to craft our own stories: when the reputation of our sector is in the spotlight, and we need to cut through challenging narratives to make the case for the impact of our organisations.
Delegates will come away with a marketing and communications toolkit – from creative briefs and content strategies to reputation management tactics – to underpin their work in relationship management, fundraising and supporter engagement.