Homecoming and reunions are often defined by tradition-but evolving alumni expectations, limited resources, and growing program complexity require a more intentional approach to event planning. Drawing from annual leadership of large-scale Homecoming and Reunion programs, this session explores how strategic event planning and experience design can modernize signature weekends without losing their meaning. Attendees will gain practical frameworks for balancing legacy elements with innovation, aligning programming to institutional goals, and designing events that foster authentic alumni connection across generations. The session will include real-world examples, planning considerations, and actionable takeaways participants can adapt to their own campuses.