Campaigns are lived through moments, and many of those moments are events: quiet-phase gatherings, a public launch, spotlight events and salons, signature traditions that suddenly carry a new meaning, stewardship milestones, volunteer convenings, and the closing celebration which signals “we did it, together.” In this interactive plenary, Brent Waugh and Carolina Silva will share a practical framework for mapping campaign goals to event strategy across the full arc of a campaign -- leveraging the open and the close and maximizing what you already have (including pre-existing experiences such as homecomings and reunions). Guided by interactive activities, participants will leave with adaptable tools they can apply to planning events during a campaign.