We're cracking open real CASE files to examine measurable and meaningful aspects of event programming.


In the first half of our investigation, our team will focus on evidence, also known as data! We'll analyze email strategy, audience segmentation, the information you should be collecting at events, and show you how to turn data into actionable next steps.


Now that we've gathered the intel, it's time to build the event. We'll explore the range of event programming we offer, reaching different audiences, ways to be intentional, and the reasons our alumni engage year after year.