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Special Events in Advancement 2026

Binge-Worthy Events: How Our Team Produces 70 Must-See Donor Moments Each Year

Tuesday, June 9, 2026
3:00 PM - 4:00 PM CT
Speaker(s): Tina Ford, Assistant Director of Special Events, Trinity University, Pat Reyes, Senior Director of Donor Relations & Special Events, Trinity University
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: All LevelsAll Levels
Elective Session
Alumni Relations
Fundraising

What makes a show binge-worthy? Strong structure, consistent pacing, compelling episodes, and a clear season arc-the same ingredients that make donor events successful. In this fun, relatable, TV-themed session, we'll reveal how our Donor Relations team produces 65-75 "episodes" a year using systems designed for consistency, creativity, and just the right amount of drama.


You'll meet the series regulars that keep our production running:


Our Event Details Sheet - the series script where every storyline lives

The RSVP Spreadsheet - our viewership tracker (who's tuning in, who's not, and who might need a teaser trailer)

Affinaquest & Asana - our production crew managing continuity, schedules, and behind-the-scenes logistics

The Budget Spreadsheet - the network accountant making sure we stay under budget

Our Milestone Calendar - the season timeline ensuring every episode lands on time


And like any streaming service worth its salt, we rely heavily on post-episode analytics. We'll show how we take attendance data and transform it into post-event engagement reports that track donor behavior, forecast future involvement, and help determine which "story arcs" deserve a renewal next season.

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Annual Giving Donor Relations & Stewardship Major gifts Special Events

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