Over the past 17 years, the USC Women’s Conference has grown from a small gathering into a premier event engaging a wide network of alumni and supporters. Whether you’re working with a modest budget or leading a large-scale production, this session will provide a roadmap for designing, growing, and sustaining a successful event that aligns with your institution’s resources and goals. We’ll explore key decisions, challenges, and innovations that have fueled success. From adapting to the needs of shifting audiences to leveraging partnerships and flexible event formats, walk away with actionable strategies to build or refresh programs that foster engagement, maximize resources, and create lasting impact - no matter the size of your organization.