In a landscape littered with conventional campaigns and campaign events, Utah State University Foundation (USU) boldly dared to reimagine the traditional campaign model, and the strategic role events play throughout the life of a campaign.

This session will showcase the powerful partnership between USU and the Advancement Resources Creative (ARC) team and the compelling, work-in-progress story of the Create Your Aggie Impact campaign. Participants will hear how dynamic, one-of-kind events and tailor-made experiences not only continue to engage alums, donors, and friends of the university—but also move them to take meaningful action. Additionally, attendees will have the opportunity to share their own discoveries and successes, and leave with practical, actionable strategies for reimagining their own approach to campaign events—keeping them fresh, flexible, and aligned with long-term donor engagement goals.