Events play a critical role in every phase of a campaign—whether you’re in the silent phase, the public launch, deep in the heart of fundraising, or wrapping up with celebrations and stewardship. This workshop-style session will explore how to strategically leverage events to drive engagement, build momentum, and maximize impact at every stage of your campaign. Attendees will be seated with peers at similar points in their institution’s campaign cycle, fostering targeted discussions and collaborative problem-solving. Come ready to share, strategize, and walk away with actionable ideas to elevate your campaign events before, during, and after.