In an increasingly data-driven world, understanding and leveraging event metrics is crucial for justifying budgets, enhancing donor engagement, and driving future strategy. This session is designed for mid- to upper-level advancement professionals looking to optimize their approach to event measurement.

Using examples like the Tom L. Popejoy Society Dinner—which sparked an influx of new dollars from a donor/recipient story—and the Presidential Scholarship Program’s strong donor retention tied to event attendance, we’ll explore practical strategies for tracking and analyzing key metrics. Join us as we explore how to identify and measure key event metrics, connect giving behavior to event impact, and make data-driven decisions.

Participants will also have the opportunity to share challenges, brainstorm solutions, and take away actionable tips for scaling event measurement across different types and sizes of events.