Designing Immersive Campaign Events: Lessons Learned from Yale’s Regional Tour
Have you wondered about ways to elevate the impact of your campaign events?
Explore how Yale’s For Humanity Illuminated campaign tour creates and provides immersive programming and experiential engagement opportunities to engage our most important audiences. These events can increase your ability to tell the story of your campaign and, in turn, your institution, improving engagement with friends, alumni, and donors while supporting campaign priorities.
We’ll share how our hands-on approach to integrating strategic storytelling into programming, designing immersive engagement experiences, and partnering with key internal constituents across campus and alumni network communities can result in thoughtfully developed and well-produced campaign events.
Learn how to implement these strategies and tactics across all levels of institutional investment and campaign size as you plan your long-range and multi-year campaign events.
Join a lively and candid interactive discussion about what’s working, what was planned (and unplanned), and where we go from here as the campaign tour continues in 2025!