In this session, we will share how the Vanderbilt team developed and pitched resource requests for additional investment across our team, including for campaign events. Through that process we cultivated buy-in, articulated a clear vision, and drove collaboration across our teams to level up our work across the board, especially for events and the donor experience. We did this by leaning into our data with ROI statistics, informed projections, and the use of compelling dashboards and visuals. In this session, we'll share what our resource requests included and give an overview of our event investments and the ways we used data to show impact before, during, and after.