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Special Events in Advancement 2024

Thinking Outside the Box-Elevating Events to Unique Philanthropic Experiences

Monday, June 17, 2024
4:15 PM - 5:15 PM ET
Speaker(s): Jennifer Sanders, Director of Donor Programming, Clemson University, Ansley Caldwell, 1889 Societies Program and Events Manager, Clemson University
Competencies: Relationship BuildingStrategic Thinking
Experience Level: All Levels
Elective Session
Communications and Marketing
Advancement Services

Looking for a fresh way to engage and celebrate top level donors? Donor Appreciation events are ever evolving and moving the needle to make these events impactful while celebrating the philanthropy of donors can pose a challenge. Join colleagues from Clemson University's Office of Central Donor Relations as they share how a rebrand of their cumulative giving society recognition program, the 1889 Societies, prompted a brand new multi-day Celebration of Philanthropy donor experience. Walk through the steps taken to plan the elevated donor weekend experience that included an Alumni Holiday Shopping Fair, Cocktail Hour with college deans and administration, full day of ten donor impact track experiences, celebration gala, and football tailgate. Learn about involving campus partners to assist in executing unique donor impact tracks. Walk through strategy to elevate your celebration gala to be more than just dinner, dancing, and drinks. Take away ideas that will help you to plan and execute a donor experience that is engaging on multiple levels and in various modalities so that donors leave feeling not only appreciated but see a true measure of the impact of their gifts.

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