When incidents happen in or near our communities, social media is where people go to express their concerns and seek information. It is often where news is breaking or where breaking news is quickly being discussed. Social media managers have to know how to monitor for concerning topics, spikes in certain dialogues, and ways to craft responses when necessary. In this session, we will discuss this topic with examples and experiences, sharing how to conduct listening, monitor situations, and manage messaging for audiences across an array of platforms.