Looking to amplify student presence across your social media channels? Interested in expanding on Gen Z-focused platforms like TikTok? Want to optimize your content team’s creativity and output? Join us as we discuss the establishment of NC State’s Student Creator Program, which received a CASE Gold Circle of Excellence Award in 2025. We will share actionable strategies for securing buy-in, fostering collaboration, managing students and measuring success. We’ll explore how authentic student-generated content can drive brand awareness, increase engagement and enhance prospective student interest for your institution.