Leaders know that social media is an important way to build reputation and relationships with our audiences, but sometimes they don’t understand why or how.

Enter: social media reporting.

Social media data gives us the information we need to understand our audiences and how to best connect with them. The challenge is making that data work beyond likes and shares.

Reporting can tell a powerful story about how our work impacts institutional reputation and success, while also helping justify resources and build support for our teams.
In this session, we will share how we use reporting to communicate value and guide decision-making. We will explore ways of presenting social data through clear, concise dashboards and reports that help leaders quickly understand what matters most. Attendees will leave with practical ideas for turning data into insights that support stronger strategy and better work.