In the midst of social media chaos we often ask ourselves “is this what our audience really wants to see?” But what would happen if we actually asked them? This is a reminder that sometimes the most effective social media strategy isn’t a trend report or a crystal ball, it’s a question sticker. Learn how asking "what do you need to know?" turned into nearly half a million views.

Using a real-world case study from an orientation cycle at the University of Northern Iowa, this presentation walks through the brainstorms, content, data and proven success that came from (you guessed it) literally just asking. The session wraps with hands-on small group work, giving participants the chance to turn audience answers into a strategic plan of their own, and leave with a framework they can actually use.