Rather than treating social media as a bulletin board that serves endless pieces of content by shouting into the void, learn how The University of Texas at Austin captures data behind each social media post to help improve strategy and ensure less wasted effort (with the goal being no waste!).

Dr. Noelle Seybert, Associate Director of Social Media Strategy at UT Austin, will walk the group through the approach, the execution, and the results behind the data tracking efforts and show how you, too, can get in on the fun!