The University of Arkansas at Little Rock's Marketing and Communications team partnered with Little Rock Athletics and Admissions to revive Maroon Monday, a beloved campus tradition driven by student-athlete engagement. This session highlights how student-athletes connected face-to-face with their peers across campus, personally inviting them to home games and sparking authentic school spirit. Learn how student workers were elevated from helpers to creators, supporting the initiative through low-cost, wearable elements that extended the message and visibility of Maroon Monday.