Speaker(s): Erica Colaianne, Director of Content Strategy and Audience Development, University of Michigan, Ann Arbor, Mariana Seda, Associate Director for Strategic Communications, University of Illinois at Urbana-Champaign, Grant Schol, Associate Director of Communication and Project Management, University of Arkansas, Alissa Hoffman, Digital Marketing Manager, Cheshire Academy, Noelle Seybert, Associate Director of Social Media Strategy, University of Texas-Austin