A single viral post can bring unprecedented attention—and unexpected challenges—to your school. You may gain visibility, but you also face real-time pressures: moderating online comments, fielding media requests, protecting students, and making quick decisions with limited time. How can you prepare in advance to minimize chaos and safeguard your community?

In this session, participants will explore a real-world case study of a school that went mega-viral and learn from the lessons that followed. You’ll hear firsthand what unfolded, including the immediate challenges, the decisions made under pressure, and the long-term impact on students, staff, and school culture.

Leave with practical strategies to prepare your social media accounts and policies, and gain an awareness of the potential long-term effects of virality. Walk away ready to face sudden online attention with confidence!