Learn how the Oregon State University Foundation is transforming its LinkedIn advertising strategy to drive higher alumni engagement, stronger event turnout, and greater brand visibility. This session reveals what we’ve discovered from testing video vs. single‑image ads, refining bidding approaches, and tailoring audiences across key regions and alumni segments. You’ll also see how today’s platform trends—authentic storytelling, multi‑format content, conversation‑driven engagement, and smarter ad tools—can elevate your results. Attendees will leave with clear, immediately applicable tactics for optimizing creative, targeting, and campaign structure to sharpen their institution’s paid social performance.