& Amplify!
9:30 AM - 10:30 AM MT
Speaker(s): Erica Colaianne, Director of Content Strategy and Audience Development, University of Michigan, Ann Arbor, Grant Schol, Associate Director of Communication and Project Management, University of Arkansas, Alissa Hoffman, Digital Marketing Manager, Cheshire Academy, Mariana Seda, Associate Director for Strategic Communications, University of Illinois at Urbana-Champaign, Noelle Seybert, Associate Director of Social Media Strategy, University of Texas-Austin
Plenary
This session is all about leaning into trust and being authentic by amplifying student voices through branded accounts. Institutional channels represent our communities, so leading with their voices provides a transparent experience for all community members. Trust is increasingly important and increasingly difficult to gain. It is necessary that we are adept at the approaches we can take to be as genuine as possible.