Social media platforms provide us with so many opportunities to build communities on behalf of our brands in part because they are so widely used by people for communicating.  When challenges arise that impact our communities, these platforms serve as the spaces where they will express their concerns, thoughts and frustrations. Join us for a panel discussion about the importance of listening to what people are sharing and how it might alter the content for that day, as well as how to manage communities across social media platforms during challenging times and tough situations.