Action! Short-Form Video for Experienced Creators (Part 1)
9:00 AM - 10:15 AM CT
Speaker(s): Erica Colaianne, Director, Social Media, University of Michigan, Ann Arbor, Kevin Prchal, Digital Content Specialist, Harper College, Cam Sleeper, Senior Social Media Video Producer, Northeastern University, Pat Stansik, Creative Content Specialist, University of Michigan Ann Arbor
Elective Session
We all know that video is the powerhouse of social media content, and we are all creating so much of it that inspiration for creativity is key! Join this 2-part workshop to learn ways you can refine your video skills, get innovative in a moment’s notice, embed humor in ways that meet brand expectations, and adopt trends that encourage engagement. From strategy to production to ideas for setting your brand apart, you’ll leave this session ready to say “Action!”