Storytelling is at the heart of successful fundraising, yet many programmes struggle to get it right.

In this interactive session, we’ll explore three storytelling challenges that regular and legacy giving programmes face and that we see time and again:

• Lack of an overarching case for support and disconnected appeals

• Failure to communicate impact effectively and source compelling beneficiary stories.

• Poor understanding of audience motivations and how to weave these into your communications.

We’ll share examples of institutions that have addressed these challenges, then invite you to discuss practical solutions with peers. You’ll leave with actionable ideas to strengthen your storytelling and deepen donor relationships.