Breakout Session - Predicting Generosity: Using Data to Boost Donor Acquisition and Reactivation
1:00 PM - 1:50 PM UTC+00:00
Speaker(s): Emma Nelsen, Fundraising Manager, University of Bristol, Kit Stone, Analytics and Reporting Manager, University of Bristol
Breakout Session
Can you predict generosity? The University of Bristol thinks so! Join this session to explore how we’re using statistical modelling to understand giving propensity, the principles behind building a model, and how these insights are shaping our acquisition and alumni communications strategies