Whether you're a seasoned 'supporter journey' pro or have no clue where to begin with your activity plan, this is your session. Between them, Heather and Beth have 20 years of individual giving experience—and they're opening their playbooks just for you. Learn the practical, audience-first, and budget-friendly tools they use to develop activity plans that exceed income and donor retention targets. Discover how to move your audience from 'floating around in the ether of your database' to loyal, committed donors and unsung heroes of your institution.