Beyond the First Gift: Engagement Strategies for Recent Alumni Philanthropy
4:00 PM - 5:00 PM CT
Speaker(s): Jone'cia Lewis, Associate Director, Next Gen and Annual Giving, Cornell University
Competencies: Relationship Building
Experience Level: Level 2- Emerging Early CareerLevel 1- Early Career
Elective Session
This session explores strategies for creating engagement pathways that guide alumni from their first gift through their first decade of giving. Learn how to leverage student crowdfunding initiatives and affinity-based programming to identify giving interests early, build lasting volunteer pipelines, and adapt to generational preferences in communication and motivation.