Is your advancement team searching for fresh ways to bring in new donors, especially students and young alumni? At Stony Brook University, a steep decline in unique donors became our call to action. Over the past two years, our Annual Giving team worked collaboratively to create a new crowdfunding program aimed at activating the over 350+ student organizations on our campus, their students, friends, parents and alumni.

By utilizing crowdfunding tools such as GiveCampus and partnering with departments across campus – such as Student Affairs, Undergraduate Student Government, Marketing and Communications and our frontline development officers - we created multiple highly successful campaigns that attracted over 250 donors for the University and raised over $27,000 for student organization capital projects on campus.

This success launched Back the Brook, our first-ever giving day designed exclusively for student organizations. In its debut year, Back the Brook ignited our campus community—bringing in $94,000, 600+ gifts, and more than 500 unique donors.

Join us for an insightful and engaging session where we will provide you with practical tools, strategies and templates to establish a collaborative crowdfunding program with student organizations on your campus. Get ready to energize a whole new generation of donors at your institution!