A! Sign of Change: Reinventing University Fundraising
3:25 PM - 4:20 PM UTC+01:00 (GMT+01:00)
Speaker(s): Camilla Wardi, Head of Donor Engagement, Aalto University (Finland), Sarita Heikkinen, Donor Engagement Manager, Aalto University (Finland)
Campfire Discussion
When traditional matching campaigns weren’t an option, Aalto University had to chart its own path. The result: nearly €20 million raised from more than 1,000 supporters in just over a year.
In this discussion, we’ll explore how to design a multichannel campaign that not only attracts new supporters but also maximises income from loyal donors. You’ll hear how the entire university united behind a shared ambition – reshaping internal ways of working and pushing the boundaries of what university fundraising can achieve in Finland.
Join the conversation to gain practical insights and fresh inspiration you can apply to drive change in your own institution.