Every advancement professional knows the struggle: turning fleeting digital interest into genuine, lasting support. This session offers practical steps to bridge that gap.

Discover how authentic social media campaigns and targeted email storytelling can spark interest and move prospective supporters toward their first gift. You’ll learn how to create content that feels personal, relevant, and motivating – the kind that turns a simple sign‑up into meaningful action.

Then, dive into how data and analytics can map the donor journey – from first click to ongoing loyalty. You’ll leave with a tested framework, practical strategies, and a process you can use to strengthen your acquisition and retention activities.

Whether you’re just starting out or refining an established program, this session shows how to get started even with a small pool of leads – and how to use data-driven insights to continuously adapt and refine your strategy.