Welcome to the world of higher ed magazines. Join us as we walk through the basics together in an informative, interactive session. We’ll cover how to shape your magazine’s identity and mission as well as how to build an editorial structure and a design that supports it. Along the way we’ll talk about how to find and build stories — from the first idea to that final illustration — that will keep readers engaged and intellectually curious. We’ve built in time for audience interaction and your burning questions, from the basic, “What’s an alumni magazine for anyway?” to the more complex: “How do I navigate internal politics and conflicting expectations from different constituents?” We’ll send you back to campus with food for thought and resources, too.