The summer 2024 issue of Hue was unlike any our team has produced to date. We scrapped the features and departments and devoted all 50 pages to the sketchbooks and journals of FIT alumni, faculty, staff, and students. We crowdsourced the entire magazine and created a keepsake that told our college's story in a new and compelling way.

In this session, I will share what we learned from disrupting the whole concept of an alumni publication.

You will learn:

How we came up with the concept and why it worked perfectly for our audience.

How we connected with our community and spread the word about the project.

How we selected the sketchbooks for inclusion to represent the broadest possible cross-section of our community.

How we attained a consistent look for photography with crowdsourced images.

How we collaboratively laid out the whole issue in one afternoon.

How the issue communicates FIT's strategic goals in a fun and engaging way.

You'll walk away with lots of ideas for shaking up your publication and making each issue a surprise.